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Heartfelt ad in Kannada and Telugu ties Bevu Bella symbolism to shared joy.
Episode with Aadish Jain and Krishnarghya Pramanik premieres at 7 pm.
New connected TV format and pause ads push viewers towards longer ad breaks
New show aims to cut through viral wellness fads with expert-backed advice
Google says most viewers watch matches on TV but engage with sports on their phones
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