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Mumbai: Over the years, The Indian Premier League (IPL) has become one of the biggest and most sought-after platforms to drive brand building and engagement. This...
Mumbai: E-commerce brands were the biggest spenders before and during the IPL, with Vivo and Amazon Prime at the top of the recall hierarchy given their high...
Havas Sports and Entertainment, which functions under Havas Media Group, in association with YouGov has launched Hi-CRICKET, a proprietary study to understand the impact of the Indian...
MUMBAI: People are migrating to online media for content after Telecom Regulatory of India (TRAI) came up with the New Tariff Order (NTO), says a survey....
MUMBAI: Online content regulation has stirred a lot of controversies recently in the Indian over-the-top (OTT) ecosystem. While many experts and platforms are not in favour...
