MAM
E-commerce dominates IPL 2021, followed by durables & auto industries: Report
Mumbai: E-commerce brands were the biggest spenders before and during the IPL, with Vivo and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament. This was followed by the durables & automobile industries, according to the ‘Hi-Cricket’ study commissioned by Havas Media Group India and YouGov.
The research which was conducted between 2 April and 7 May during the first leg of IPL 2021, encompasses 4500 online respondents across ten cities in India and gives a deeper understanding of how a larger-than-life platform like the IPL helps move mind measures. The findings of the second phase of the study identify the most meaningful and impactful brands and categories of IPL 2021.
The study revealed that food delivery brands like Swiggy had a high recall, with close to 80 per cent of respondents having ordered food online at least once during the match time. Dream11 was the highest recalled main sponsor, followed by Byju’s and PhonePe, as per the study.
An increase in the number of fantasy gaming apps was observed during the IPL, however, the majority used it for playing fantasy cricket only. The overall impressions went up by 15 per cent in the first week of the IPL which dropped back to similar levels during the last week of the IPL. The study said that defending champions Mumbai Indians emerged as the favourite team at the onset of the IPL, followed by RCB and CSK.
“One of the pertinent questions that clients ask is the business outcome of high-impact properties. At Havas, keeping in line with our ‘Meaningful Brands’ philosophy, we wanted to understand the effect that IPL has on driving meaningfulness for brands across key high spending categories,” said Havas Media Group India head of strategy Sanchita Roy. “Across all the brands that we tracked as part of this study, interestingly we saw positive shifts across every stage of the consumer funnel when we compare the pre vs during tournament numbers. Personal parameters like value for money & convenience and collective perceptions of trust & respect saw the highest increase across brands.”
Almost all the top brands saw an increased association with personal and collective benefits, said the study. Automobile brands such as Hyundai, Renault, and Kia witnessed an increased loyalty conversion. Durable brands such as Voltas, Signify (Philips) and Havells also managed to increase loyalty conversions.
Havas Media Group India president and national head of investments R Venkatasubramanian said IPL 2021 will be bigger for advertisers than last year along with an estimated 20-25 per cent increase in ad spends over 2020. “The second phase of IPL 2021 is going to be equally big or supersede the first phase in terms of ratings and revenue. The entry cost is relatively very less considering it’s a high-impact property that is coinciding with the festival period once again,” he said.
“Star Sports has renewed and signed five co-presenting sponsors and ten associate sponsors for the second phase of the IPL which includes categories like e-commerce, gaming, online education, telecom, FMCG and several others. The inventory is almost sold out,” he added.
Brands
Motilal Oswal posts record PAT of Rs 2,360 crore in FY26
Q4 PAT at Rs 661 crore; AMC and wealth drive strong growth.
MUMBAI: Money may not grow on trees but at Motilal Oswal, it seems to be compounding rather nicely. Motilal Oswal Financial Services (MOFSL) reported its highest-ever quarterly and annual operating profit after tax (PAT), clocking Rs 661 crore in Q4FY26, up 25 per cent year-on-year, and Rs 2,360 crore for the full year, marking a 16 per cent rise. The performance was powered largely by its asset management and private wealth management businesses, both of which delivered strong growth across key metrics.
The asset management business, including alternates, saw Q4 PAT jump 63 per cent YoY to Rs 249 crore, while FY26 PAT rose 55 per cent to Rs 798 crore. Total assets under management (AUM) grew 32 per cent to Rs 1.76 lakh crore, led by a 31 per cent increase in mutual fund AUM and a sharp 104 per cent surge in private alternates. SIP inflows rose 78 per cent to Rs 16,479 crore, with a market share of 4.7 per cent.
Private wealth management also delivered steady gains, with Q4 PAT up 18 per cent YoY to Rs 88 crore and FY26 PAT rising 15 per cent to Rs 368 crore. Net flows grew 66 per cent in Q4 to Rs 5,535 crore and 41 per cent annually to Rs 20,154 crore, while AUM climbed 36 per cent to Rs 1.97 lakh crore.
In the wealth management segment, Q4 PAT increased 7 per cent to Rs 204 crore, although full-year PAT declined 7 per cent to Rs 727 crore. Brokerage revenue grew 33 per cent YoY in Q4, with average daily turnover market share at 9.2 per cent. The distribution book expanded 41 per cent to Rs 40,662 crore, while the loan book rose 32 per cent to Rs 6,094 crore.
The capital markets business reported Q4 PAT of Rs 75 crore, up 12 per cent YoY, and Rs 336 crore for FY26, up 30 per cent. The firm ranked first in QIP deals and second in IPO league tables during the year, covering 366 companies and serving over 900 institutional clients.
Housing finance posted strong momentum, with Q4 PAT rising 61 per cent YoY to Rs 59 crore and FY26 PAT up 22 per cent to Rs 159 crore. AUM grew 19 per cent to Rs 5,829 crore, supported by a $100 million fundraise from the Asian Development Bank.
Meanwhile, the treasury book grew 12 per cent YoY to Rs 9,403 crore, delivering an estimated 5 per cent alpha for FY26. However, total reported PAT, including other comprehensive income, stood lower at Rs 2,043 crore due to mark-to-market accounting impacts.
With a 10-year operating PAT CAGR of 33 per cent and an average return on equity of 23 per cent achieved without equity dilution MOFSL continues to lean on its annuity-driven businesses to build a more predictable earnings engine. In a market riding the twin waves of wealth creation and financialisation, the firm appears well-positioned to keep the compounding story going.
