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MUMBAI: Effie Worldwide has released its global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to...
MUMBAI: WPP’s Data Alliance and Facebook have deepened a global partnership giving marketers access to new data-driven solutions that deliver personalization at scale on Facebook. This...
MUMBAI: Mindshare APAC, the global media agency network part of WPP, has appointed Varun Channa as managing director of Mindshare Malaysia. Channa takes over the...
MUMBAI: WPP’s wholly-owned operating company Xaxis has agreed to acquire Action Exchange, Inc. (ActionX), a mobile advertising and e-commerce company in the United States. ActionX’s proprietary...
MUMBAI: Ogilvy & Mather has joined forces with Hogarth Worldwide, a sister WPP company, to launch H&O (Hogarth & Ogilvy) – a new company that will...
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