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MUMBAI: WPP’s programmatic media and technology platform Xaxis has formally launched Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model....
MUMBAI: Ogilvy & Mather was recognized with top accolades as both O&M North America and the New York office were recognized as the most effective individual...
MUMBAI: WPP’s global brand strategy and design agency Brand Union has promoted Toby Southgate to worldwide CEO, effective 1 July. Southgate will manage the growth...
MUMBAI: As part of its ongoing commitment to delivering adaptive planning and thinking, for clients and dynamic markets, Mindshare APAC has realigned its senior leadership in...
MUMBAI: WPP’s global digital agency Mirum, which is a part of J. Walter Thompson Company, has acquired a majority stake in Germany’s full-service digital marketing agency...
