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MUMBAI: WPP has acquired US based mobile ad serving and measurement company Medialets Inc. Medialets offers software tools to help marketers manage and measure the complete...
MUMBAI: WPP’s brand communications agency Cohn & Wolfe has appointed Andrew Escott, formerly managing director of UK Corporate, as global corporate practice leader effective immediately. ...
MUMBAI: WPP has launched Gain Theory, a marketing foresight consultancy that will bring together data, analytics, technology solutions and consumer-insight capabilities. It combines WPP’s intellectual...
MUMBAI: Effie Worldwide has released its global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to...
MUMBAI: WPP’s Data Alliance and Facebook have deepened a global partnership giving marketers access to new data-driven solutions that deliver personalization at scale on Facebook. This...
