Single-source panel links ad exposure with purchases, showing TV still drives most household reach
Campa penetration rises to 4.1 per cent as beverage CRPs grow 8.6 per cent
Reliance-backed beverage brand rapidly expands household reach through value and distribution
Packaged munchies hold firm as leading drink brands see widespread declines
Nandini, Aavin, Milma and Vijaya show how daily habits can beat national scale
