NEW DELHI: The Broadcast Audience Research Council (BARC) and the representatives of the news genre have often been at loggerheads; the latter having several complaints regarding...
NEW DELHI: The news television industry has been getting a lot of negative publicity these days, the prime reason being the inflammatory content they are airing....
NEW DELHI: News channels have always been a big part of the media mix for any advertiser; they enjoy a sizeable share of eyeballs and have...
NEW DELHI: Things have changed significantly since Premjeet Sodhi first ventured into the media planning and marketing industry. Strategy has undergone a sea change – from...
Mumbai: PHD, part of Omnicom Media Group, has roped in Monaz Todywalla as its new chief executive officer for India. Prior to joining PHD India, Monaz...