Create a track called ‘Single Single’ for the chocolate brand Cadbury 5 Star.
The integrated campaign titled #LambaChalega features actor Pankaj Tripathi.
The brand integrations were conceptualised and executed by Wavemaker India.
The company is home to brands like Tata Tea, Tata Salt, Himalayan Water & Eight O'clock coffee.
The campaign highlights the best of the ‘in-school’ and ‘at-home’ digital learning ecosystem.