Vishal will also continue as the chief digital officer of Wavemaker India.
The brand will be leveraging OOH advertising to celebrate athletes' fighting spirit.
Rambhia had a 15-year stint at the GroupM agency as national director & head of Sports Business.
He will lead the channel business for Malayalam GEC Asianet.
The campaign is conceptualised and executed by Viacom18 and Wavemaker India.
