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NEW DELHI: Martech sounds like quite a jargonistic word to many. But, put simply, it is the tech stack run by backroom geeks in glasses who...
NEW DELHI: Celebrating the pathbreaking, inspiring, and world-class creative work in the field of advertising, Cannes Lions, in association with WARC, has launched its “Lions Creativity...
MUMBAI: Advertisers are expected to spend a combined $66 billion on sponsorship this year, though fewer than one in five are confident that they can actually...
MUMBAI: MullenLowe Lintas Group has announced the launch of its new independent full-service agency in India, PointNine Lintas. It would offer omni-channel marketing capabilities including creative...
MUMBAI: WPP’s GroupM, the world’s leading global media investment group, yesterday announced it will be acquiring a majority stake in MediaCom India, a joint venture between...
