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MUMBAI: Advertising is all about creativity, but strategy is what keeps it on course. In an industry first, DDB Mudra Group has partnered with WARC to...
MUMBAI: Creativity may sell, but strategy decides what to sell—and how. On 26 November, DDB Mudra Group and Warc will host Portfolio Evening: Strategy Edition in...
MUMBAI: Global advertising expenditure is set to surge by 7.4 per cent this year to $1.17trn, according to WARC’s latest forecast—the first upward revision in more...
MUMBAI: Speed met substance on day two of Goafest 2025 as Warc unveiled findings from the ‘Pace Principles’ report—a pioneering marketing effectiveness study rooted in Asian...
MUMBAI: The global advertising industry is set for a bumpier ride than expected thanks to Donald Trump’s recent trade pronouncements and the retaliatory measures by the...
