MUMBAI: Advertisers are expected to spend a combined $66 billion on sponsorship this year, though fewer than one in five are confident that they can actually...
MUMBAI: MullenLowe Lintas Group has announced the launch of its new independent full-service agency in India, PointNine Lintas. It would offer omni-channel marketing capabilities including creative...
MUMBAI: WPP’s GroupM, the world’s leading global media investment group, yesterday announced it will be acquiring a majority stake in MediaCom India, a joint venture between...
MUMBAI: WPP’s GroupM, the world’s leading global media investment group, yesterday announced it will be acquiring a majority stake in MediaCom India, a joint venture between...
Mumbai: Annual ranking of the world’s 100 best campaigns and companies based on their performance in effectiveness and strategy competitions, The WARC 100, has named MullenLowe...