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Mumbai: In India, OTTs are regarded as one of the most important aspects that influence consumer behaviors. In a recently published report, in collaboration with Warc,...
New Delhi: Global advertising spend is expected to rise 12.6 per cent during 2021 as a whole to reach $665bn, according to WARC Data’s report tracking...
Mumbai: Ariel India’s 2019 #ShareTheLoad campaign has made it to the most awarded work for Media excellence in the WARC list for the year 2020. World...
NEW DELHI: Martech sounds like quite a jargonistic word to many. But, put simply, it is the tech stack run by backroom geeks in glasses who...
NEW DELHI: Celebrating the pathbreaking, inspiring, and world-class creative work in the field of advertising, Cannes Lions, in association with WARC, has launched its “Lions Creativity...
