The show’s digital sponsorship and viewership has been growing for the last three seasons.
Bigg Boss OTT will premiere on Voot starting 8 August.
The show titled 'Kanni Theevu Ullasa Ulagam 2.0' premieres on 1 August.
For the first time ever, the reality show will stream first on VOOT for initial six weeks.
The series-Pocket Mantra will be available on Voot from 16 July.
