The channel has roped in Dream11 and Fairplay as sponsors for the tournament.
The festival will offer exclusive masterclasses, content launches, previews and much more.
All episodes to stream exclusively on Myntra and Voot from 11 November
The company’s Q2 revenues excluding film business grew by 31 per cent.
Ropes in Vimal Elaichi, MX TakaTak, Netmeds, H&M, Durex, and Lotus Herbals.
