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MUMBAI: The pubcaster has finally got itself inked for ratings. Doordarshan’s 20 channels have got watermarked as per the Broadcast Audience Research Council (BARC) India’s standards...
MUMBAI: Industry led TV ratings measurement body BARC India has shed some more light on its operational format. The biggest question that has been answered...
MUMBAI: Even as it awaits the verdict of the Delhi High Court on the case filed by its parent body Kantar Market Research, media ratings agency...
MUMBAI: With changing times, researchers want to know more than what people are watching on their TV screens. They now want to know what people are...
MUMBAI: The year 2013 saw quite a ruckus being raised about the ratings process being followed in the country. The Telecom Regulatory Authority of India (TRAI) in...
