MUMBAI: The year 2013 saw quite a ruckus being raised about the ratings process being followed in the country. The Telecom Regulatory Authority of India (TRAI) in...
MUMBAI: In the week 50 of TAM TV ratings, Zee TV, which has reported consistent growth over the past few weeks, saw a fall in viewership....
NEW DELHI: BoxTV, Times Internet’s on-demand video service, has recently integrated mobile payments on its platform and introduced multiple subscription packs offering a range of plans...
MUMBAI: Multi Screen Media (MSM), has released three new TVCs for the video-on-demand brand-Sony LIV. The key message of the ads has been derived on the...
MUMBAI: Media insights firm Ormax Media announced the launch of Ormax Brand Matrix (OBM), a viewership maximisation tool. Broadcasters across categories can utilise OBM to identify...
