MUMBAI: Not many American kids can boast that they created an animated character that will appear every day on Cartoon Network US. 12-year-old Kyler Spears of...
MUMBAI: Wimbledon champ Maria Sharapova has been roped in by Colgate-Palmolive for their deodorant and body spray brands in the US. Sharapova will appear in all...
MUMBAI: One advertising method that is growing in the US is that of product placement in both film and television. How effective is it? That is...
MUMBAI: Advertising spending for 2004 in the US rose by 6.3 per cent over the same period last year. This has been attributed to gains across...
MUMBAI: ComScore Networks has released its first-ever research report demonstrating the broad reach and demographic appeal of Internet video and audio in the US. ...
