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MUMBAI: One advertising method that is growing in the US is that of product placement in both film and television. How effective is it? That is...
MUMBAI: Advertising spending for 2004 in the US rose by 6.3 per cent over the same period last year. This has been attributed to gains across...
MUMBAI: ComScore Networks has released its first-ever research report demonstrating the broad reach and demographic appeal of Internet video and audio in the US. ...
MUMBAI: The New York headquartered DoubleClick which provides solutions for advertising agencies, web publishers and marketers has announced that its rich media solution, Dart Motif and...
MUMBAI: For Bacardi lovers the heady cocktail has an added kick. Sex and the City actress Kim Cattrall will be the celeb spokeswoman for its new...
