A high decibel campaign running across digital and TV is planned during the upcoming league.
Usha has once again chosen to be the IPL's top-rated team as an official partner
Zindagi ke iss khel mein saath hai hum, says the opening lines of the IPL anthem.
Dream11, Amazon, PhonePe, and Byju’s have come on as co-presenting sponsors
Last week, the channel signed up a deal with Rajasthan Royals
