It hopes to draw an Indian audience of 230 million through 15 channels, and free streaming on Zee5
This accelerates the next leg of growth for the company with over 100 new openings globally.
Appointed NKN Media FZC as its exclusive ad sales and distribution partner.
Nykaa would hold 55 per cent of the new entity; Apparel Group would own the rest.
The acquisition aims to strengthen its business in the global sports arena.
