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MUMBAI: That Television Audience Measurement‘s (TAM‘s) ratings are battling for survival is common knowledge. But how this will affect the advertising process on television? And also...
MUMBAI: Even as the day saw a couple of more notices to unsubscribe from TAM‘s TV ratings. The Advertising Agencies Association of India (AAAI) president Arvind...
MUMBAI: Global pay TV households will reach nearly one billion by 2018, up from 772 million in 2012 and 814 million in 2013. According to the...
MUMBAI: Consumers‘ interaction with social media in relation to their television viewing in the US is relatively modest compared to other forms of communication and lags...
MUMBAI: The BBC will offer a never before seen 10 live streams as part of its coverage of this year‘s Wimbledon tennis tournament. The BBC said...
