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Attention hasn't shrunk — it has multiplied. As consumers move fluidly across screens, the industry is rethinking the way content reaches, resonates with, and retains audiences
Short-video platform awards Rs 50 lakh to top creators and increases annual budget to Rs 24 crore.
Bali: India’s entertainment juggernaut JioStar is rewriting the playbook for streaming success. Speaking on Day one with MPA founder & executive director Vivek Couto at the...
