Rajkumar Hirani's OTT debut delivers platform's biggest scripted opening, trends in six languages
Attention hasn't shrunk — it has multiplied. As consumers move fluidly across screens, the industry is rethinking the way content reaches, resonates with, and retains audiences
Short-video platform awards Rs 50 lakh to top creators and increases annual budget to Rs 24 crore.
Alok Jain and Krishnan Kutty unveil a sharp-edged, youth-first content strategy
