The news genre alone accounted for 44 per cent of the category's ad volume.
The last date for submission of entries is 30 November 2022.
The trend of premiumization is expected to continue this festive season.
On 17 October, ‘Frozen Planet II’ will premiere after a long gap of 11 years.
Counter comments, if any, may also be submitted by 18 November, 2022.
