NEW DELHI: Even as the switch over to digital technology is beginning to show pace in India, digital video ad spend grew by 42 per cent...
In this era of digitisation, the advertisement ecosystem has taken a big leap with digital advertising entering the fray. There was a time when people used to read advertisements,...
MUMBAI: As the digital era ushers in with full gusto, Netflix CEO Reed Hastings is of the opinion that in a few years’ time, television will...
MUMBAI: The Broadcast Audience Research Council (BARC) India has assigned Nielsen to conduct India’s largest universe estimation study on television ownership and viewing habits. The...
MUMBAI: With the advent of social media and new usage platforms, the way people consume media has changed and how. At the PromaxBDA conference, an...
