MUMBAI: SportzPower, in association with GroupM’s sports arm ESP Properties, has released its 2018 report on sports sponsorship in India. Ground advertising was up from Rs...
MUMBAI: FICCI Frames 2018 saw the launch of its annual media and entertainment (M&E) report, this year by Ernst & Young (E&Y) titled ‘Re-imagining India’s M&E sector’ which captures key...
MUMBAI: Once the sole television provider in India, Doordarshan (DD) has survived the onslaught of television privatisation over decades. TV analytics conducted on DD channels provide...
MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore)...
In the Indian television space, the specialised genre on kids emerged in 1995 and has only been growing ever since. The kids’ genre is the third...