It'll invest $600 million for a 15% stake; rejuvenating the sport & managing broadcast rights.
TV is far ahead of streaming services. Interactivity using Megaphone TV can give it a greater edge
Khanna was the head of product and growth at Times Internet.
Malhotra recently served as regional lead for Disney+ in Southeast Asia
The partnership aims to strengthen Eros Now’s footprint in the AVOD segment
