Industry flags advertiser confidence and festive-season planning as ratings remain suspended
NBC telecast improves on 2022 but remains below last year’s 7.42 million
Return of established ratings player sparks debate over credibility, methodology and measurement
Company plans technology-led measurement model combining behavioural data, panels and statistical modelling
The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
