The aim is to enter more markets, ramp up content and production initiatives.
Cable operator GTPL Hathway increased its lead as the largest MSO.
Large brands are opting for localised campaigns.
The romantic short film, starring Prabuddh Dyma and Pranali Ghogare to air on 10 July.
Tata Play Toons+ to showcase the animated universe of fun in the language of their choice.
