This is the first time Tata IPL can be viewed in 4K as a VAS platform service on TV.
The service will provide 4K content to Tata Play subscribers with Binge+ Android set-top boxes
This collaboration aims to provide advertisers with access to the most premium audiences.
Enjoy Animax’s classic to blockbuster anime content under one roof on Tata Play Binge.
Addressable TV has swiftly carved out a significant niche in the industry.
