The deal values the DTH operator at $1 billion, giving Tata’s total control
On Tata Play Binge, viewers can enjoy benefits of Prime Lite with Tata Play, along with 6 other OTT
This is the first time Tata IPL can be viewed in 4K as a VAS platform service on TV.
The service will provide 4K content to Tata Play subscribers with Binge+ Android set-top boxes
This collaboration aims to provide advertisers with access to the most premium audiences.
