It offers creators the chance to build content around #IPLonStar themes and narratives.
Over 59 crore video views for the first day of TATA IPL 2024.
Hindi-speaking fans can enjoy IPL 2024 with international cricketers engaging in Hindi on TV.
This collaboration brings together two of India's most trusted brands.
TATA IPL will be customised for deaf, hard-of-hearing and visually impaired fans.
