MUMBAI: Of the three metros, Mumbai leads in Cas (conditional access system) adoption with a 25 per cent penetration in set-top boxes (STBs), according to a...
MUMBAI: Building on the momentum provided in 2006, the kids genre is expected to scoot at an even faster clip this year. Backed with experience in...
MUMBAI: If the last six months’ TAM ratings in the English news space could tell a story this is what they would reveal: What started as...
MUMBAI: Ratings measurement service Tam is in expansion mode. Earlier this month it came out with an Elite Panel for Mumbai and Delhi. The aim is...
MUMBAI: It has taken quite a while but media research agency Tam has finally got its Elite Panel up and running. This latest value addition for...