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MUMBAI: That Television Audience Measurement‘s (TAM‘s) ratings are battling for survival is common knowledge. But how this will affect the advertising process on television? And also...
MUMBAI: Even as the day saw a couple of more notices to unsubscribe from TAM‘s TV ratings. The Advertising Agencies Association of India (AAAI) president Arvind...
Does the Indian TV broadcast industry want TAM? In one word, the answer is No. Definitely not in the form and manner it is monitoring TV...
MUMBAI: Week 23, TAM ratings. Hindi General Entertainment Channels (GECs) Colors and Life OK seem to have notched up the highest gains this week clipping on...
MUMBAI: The mighty fallout between broadcasters and TAM Media which has left the entire television and media fraternity in a tizzy, will take some time to...
