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MUMBAI: Phew! One can finally breathe a sigh of relief now that the three stakeholders – Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI)...
MUMBAI: Seven broadcast networks which have told TAM to shift to monthly reporting of TV ratings of their channels have been given 72 hours to revert...
It has clearly broadcast its intent: the Rs 37,000 crore Indian TV broadcasting industry wants change in the way TV viewership is monitored in India. Though...
At first appearance, Broadcast Audience Research Council (BARC) CEO Partho Dasgupta comes across as a pretty mild-mannered professional. But don‘t let that fool you: beneath the...
MUMBAI: That Television Audience Measurement‘s (TAM‘s) ratings are battling for survival is common knowledge. But how this will affect the advertising process on television? And also...
