TV ad volumes declined by two per cent over the same period in 2020.
TV ad volumes for all weeks of September 2021 beat corresponding weeks of September 2020.
The 14th season of the IPL saw 19 per cent rise in the share of celebrity-endorsed ads.
The month of February saw the highest share of ad volumes for the retail industry.
Sporta Technologies (Dream11) and Think and Learn (BYJUs, WhiteHat Jr) were top advertisers.
