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Mumbai : TAM media research’s subdivision AdEx India has released the half yearly report for advertising in the general entertainment channel (GEC genre). According to recent...
Mumbai: The e-commerce category has more than 30 per cent share of TV ad volumes during the first five matches of the 15th edition of the...
Mumbai: TV ad volumes in January this year were 32 per cent higher than January 2020, however, it was marginally lower than January 2021 levels. The...
Mumbai: On 7 November, New Zealand victory over Afghanistan ended India’s chances of qualifying for the semi-finals of ICC T20 World Cup 2021, yet more than...
Mumbai: Over 200 categories saw a surge in TV ad volume this November, compared to pre-pandemic levels, according to the data shared by Tam Media Research....
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