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MUMBAI: Breakfast cereal maker Kellogg in the US has announced that Starcom will remain its media buying and planning agency of record for the US. ...
In the report that went out earlier headlined L’Oreal appoints Lodestar as its media agency, it was incorrectly stated that Starcom was one of the agencies...
Pay a high price to acquire a blockbuster movie, back it with heavy marketing, and hope the advertising money will follow. That is what Zee Cinema...
MUMBAI: Though it’s early days yet, initial figures of Discovery Travel & Living, India’s first international lifestyle channel, indicate that the channel has had a modest...
MUMBAI: The ratings are in for the first of the new 8 ‘o clock shows off the blocks — Star Plus’ Spanish infant Dekho magar pyaar...
