Hindi-speaking fans can enjoy IPL 2024 with international cricketers engaging in Hindi on TV.
The total consumption for build-up programming has soared to 21.3 billion minutes.
This collaboration aims to provide advertisers with access to the most premium audiences.
Dream11 is the official partner for eight teams of the Indian Premier League.
The first episode of Cheeky Singles airs on 21 March, 9:30 pm, on the Star Sports Network.