MUMBAI: Several generations of marketing and management students have been brought up on the mantra of 4Ps framework: Product, Price, Placement and Promotion. But Pinstorm founder...
MUMBAI: Viacom18’s flagship Hindi general entertainment channel (GEC) Colors has delivered the best fiction launch campaigns in 2011 across Hindi GECs, while Kaun Banega Crorepati (KBC)...
MUMBAI: AkzoNobel, the paints and coatings company, has launched a new media innovation in India for its flagship decorative paints brand, Dulux. Exploring a new format...
MUMBAI: The leading Hindi general entertainment channel (GEC) Star Plus has seen a dip in its viewership in the week ended 17 December, even if it...
MUMBAI: The leading general entertainment channel (GEC) Star Plus is the highest gainer of 50th week (4 December- 10 December) of TAM. The channel grossed 350...
