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Colors dominates most effective launch campaigns list in 2011: Ormax
MUMBAI: Viacom18’s flagship Hindi general entertainment channel (GEC) Colors has delivered the best fiction launch campaigns in 2011 across Hindi GECs, while Kaun Banega Crorepati (KBC) on Sony Entertainment Television (Set) was the top non-fiction launch campaign of the year, reveals a study from media research and consulting firm Ormax Media.
In the fiction shows ranking, Colors controls the top three positions and a total of four spots in the top 10 list. As per the study, Phulwa, Mukti Bandhan and Sasural Simar Ka were the top three campaigns, while Parichay was on number six.
Set’s Parvarish was on number four, while Kuch To Log Kahenge was at number seven.
Interestingly, genre leader Star Plus’ only one fiction show – Diya Aur Baati Hum – figured in the list at fifth place. The last three spots were captured by Zee TV’s Hitler Didi (No. 8), Life OK’s Mahadev (No. 9) and Imagine TV’s Dharam Patni (No. 10).
In the non-fiction list, Set has three shows in the top 10, including KBC at the top spot. Bigg Boss Season 5 (Colors) is a close competitor to KBC, in terms of their launch impact.
Set’s X-Factor India was at number five while Maa Exchange was at ninth place.
Colors, Imagine TV and Star Plus shared two shows each while Life Ok’s Sach Ka Saama also featured on the list.
The ranking of the best launches of fiction and non-fiction Hindi GEC shows has been derived from Ormax Media’s awareness tracking tool Showbuzz, which measures the awareness levels of new shows across various Hindi GEC channels. This ranking is a measure of the effectiveness of the campaign, irrespective of how the content fared thereafter.
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Top 10 non-fiction show campaigns:
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MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
