Wahter has also launched an ad campaign running during Shark Tank India episodes on SonyLiv.
The digital landscape has allowed storytellers to explore woman-centric subjects with freedom.
Another area of concern is whether the government will bring in a pricing regime for OTT content.
Tata Play Binge proudly presents a curated list of Shah Rukh Khan’s best movies.
Yash Chopra shaped Bollywood’s romantic genre.