The new TVC is the continuation of Shyam Steel’s "Maksad Toh India Ko Banana Hai" campaign
Entrepreneur Jitin Bhatia and actor, philanthropist Sonu Sood launched the app.
The app is the first of its kind to offer rewards for its users to be active on its platform.
Viacom18 head of youth, music and English entertainment spoke exclusively to IndianTelevision.com.
The new season will be on air thrice a week on TV.
