Close to 100 million Indian viewers watched tennis on TV last year
The campaign is in collaboration with Bollywood actor Sonu Sood.
It has gained over 900,000 new users in three months.
The channel distributed 1,000 high-quality raincoats created by Yashlok Welfare Foundation.
The new TVC is the continuation of Shyam Steel’s ‘Hamesha Ke Liye Strong’ campaign.
