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MUMBAI: Social media is being used extensively to popularise shows these days and an example of this was the recently aired IIFA 2015. While #IIFA2015 trended...
MUMBAI: With the social media explosion, everyone has access to everyone today and freedom of speech has taken on a completely different meaning. Not so long...
MUMBAI: Traditional marketing comprised being heard on radio and television and being seen on print and Out of Home (OOH) as part of brand campaigns. However,...
MUMBAI: The social media platform Twitter has been more helpful than just generating social conversations. It has been useful in understanding drivers of various sports properties...
MUMBAI: The ICC Cricket World Cup has been the most talked about event on digital platforms recently, with most official broadcasters providing live online and mobile...
