iWorld
IIFA 2015 takes world by storm on social media
MUMBAI: Social media is being used extensively to popularise shows these days and an example of this was the recently aired IIFA 2015. While #IIFA2015 trended at number one in India, on the day of its telecast on Colors, it also was among the top 10 trends internationally.
This year’s campaign saw a plethora of innovative mediums that kept consumers engaged and enthralled by the excitement and glamour of the IIFA Weekend. On twitter, fans and stars tweeted constantly about their favourite moments of the show.
Fans got a chance to be part of the Green Carpet at IIFA with Facebook video lounge where they could ask their favourite stars a question. With the ingenious use of Facebook API, a touch screen experience was created for celebrities to answer the questions. Each celebrity picked a question by tapping on one of the five profile photos of their fans. Not just this, #Fame beamed close to 200 hours of live content spanning three days. Celebrities lost their hold on gravity with Instagrams Gravity Booth.
Wizcraft International director Sabbas Joseph said, “Social media is a revolution in technology that allows us to interface with events across the world as an almost first-hand experience. It is this pinnacle of interaction that we have tried to achieve through our social media campaign this year and I think we have successfully achieved this goal.”
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
