Janhavi Vyas explains how respectful storytelling, exclusive access and organic buzz drove the campaign
Host takes aim at potential Paramount budget cuts and mocks his new corporate parent after Skydance acquires Warner Bros. Discovery
David Ellison led company targets $6 billion synergies and nearly $70 billion revenue
David Ellison and Ynon Kreiz to lead new company with executives from both media giants
Casey Bloys hints at a bundle as Paramount and HBO Max remain separate brands
