He will work closely with co-founder Ankush Sachdeva and chief business officer Ajit Varghese.
MX Media’s AVOD business grew by three times in 2021, according to Bedi.
The deal is expected to close by the end of the month.
The deal is one of the largest music deals announced this year by the company.
Partnership aims to to engage more audiences with exciting content around the tennis event.
