New campaign makes biryani a two-hand ritual with fizz, flavour and star power.
SRK & Nikhil Kamath partner with Radico Khaitan to launch luxury brand targeting thee globe
The brand aims to resonate with every individual who truly believes in hard work.
Shah Rukh Khan, Mary Kom, AR Rahman and Jasprit Bumrah front the film.
Celebrity-packed advert pushes a just want it more philosophy, urged on by a pulsating soundstage
