Digital-first push spotlights AI cooling, geofencing and energy optimisation.
Four young creatives make Asia-Pacific shortlist, take on UN brief in a live showdown
Schbang conceptualises street activations and raw film celebrating classic rusk + chai pairing.
Golden snacks and catchy jingle turn house-party awkwardness into instant celebration, 12.1 million views on social.
The campaign backs ambition where the game begins
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