Brand spotlights gentle meets potent formula in upbeat multi-platform rollout
17th season promises melody, mischief and magic from pint-sized prodigies
The Call of the Blue partnership resonated with Zee, the agency and the brand
The campaign aims to redirect natural judgmental tendencies towards something positive.
Albert Lepcha's first original single 'Mere Soneya' cements Sa Re Ga Ma Pa's legacy.
